Italian deli · Norwich
A little piece of Italy on Plumstead Road.
Homemade tiramisu, fresh cannoli, the real Italian brands you miss — plus zero-waste refills and Norfolk-made goods. Come say ciao to Endri.
What's on the shelves
Authentic, ethical and delicious — everything from snacks and grains to toiletries.
Homemade tiramisu
Creamy, rich and made in-house — our most talked-about treat.
Sicilian cannoli
Ricotta, zabaglione and pistachio, filled fresh. From £1.50.
Italian pantry
Rummo pasta, Mulino Bianco, Kimbo coffee, sauces, snacks & drinks.
Zero-waste refills
Grains, nuts, pulses and eco cleaning liquids. Bring your jar.
Norfolk-made
Local producers sat proudly alongside Italian classics.
Vegan pick & mix
Sweet treats at a really good price — fill a bag.
Loved by Norwich
★★★★★ 4.8 average on Google
“I grew up in Italy and coming across this store was a very pleasant surprise! So many authentic products — I was truly spoilt for choice.”
“Mercatino is food heaven. All the famous Italian must-have foods. Endri is fun, friendly, and helpful. And the cannoli are amazing!”
“I got some homemade tiramisu and it's so nice and creamy! The vegan pick and mix was a really good price too.”
“Lots of proper Italian brands but also products locally made in Norfolk, and lots of zero-waste items. Very sustainable and planet friendly.”
“The best place for authentic Italian snacks! Endri has the best customer service and was so welcoming.”
“Lovely store, good selection of pastas and very polite cashier. And the tiramisu is amazing!”
Vieni a trovarci.
Pop in for a cannolo, stock up on pasta, or refill your jars. Next door to a lovely café, too.
- Monday8am – 4pm
- Tuesday8am – 4pm
- Wednesday8am – 4pm
- Thursday8am – 4pm
- Friday8am – 4pm
- Saturday8am – 4pm
- Sunday9am – 4pm
195 Plumstead Rd, Norwich NR1 4AB
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